Subjects of advertising activities

Subjects of advertising activities are physical persons, legal entities, and individual entrepreneurs participating in the initiation, creation and publishing of advertisements.

Advertiser

An advertiser (AR) is the manufacturer or seller of a product or any other person that has defined the ad object and/or the content of an advertisement.

Advertising agency

An advertising agency (AA) is an optional intermediary between an advertiser and an advertising system.

Advertising system

An advertising system (AS, advertising system operator, ASO) is an information system and/or computer program designed and used to facilitate Internet ad publishing using third-party information resources (websites or webpages, information systems and/or computer programs). Advertising systems are a type of ad publisher.

Ad publisher

An ad publisher (AP) is a person that publishes ads in any way, in any form, and by any means.

Advertising platform

An advertising platform (AP) is a website, application, or information system that provides space to display ads through direct placement or advertising systems. It is the property of an ad publisher and has the following attributes:

• Platform type—website, app, information system.
• Website (blog) or app name or other types of addressing.
• Platform or app URL in the app store:
  • URL for app download—for apps.
  • Blog URL—for bloggers.

Publisher

A publisher is the owner of an advertising platform used for the publishing of ads.

Influencer

An influencer is a person with a loyal audience that listens to their opinion. As part of contracts, an influencer produces advertising content and places it on an advertising platform.

Note

The influencer independently reports on the created content.