Glossary

To understand the topic of advertising activities, familiarize yourself with the main terms.

Unified Register of Online Advertising

Unified Register of Online Advertising (UROA) is an online advertising accounting system managed by the RKN, to which data is submitted about each placement of digital advertising intended for users located in the Russian Federation.

Advertising data operator

Advertising data operator (ADO) is a computer program designed to establish the fact of advertising distribution on the Internet, the owners of which are authorized by the RKN to keep records of Internet advertising and provide information to the UROA.

Roskomnadzor

Roskomnadzor (RKN) is the federal service for supervision in the sphere of communications, information technology, and mass media.